CORE VALUES
product
We uphold safety standard certifications in the jurisdictions which we operate.
products work as promised as demonstrated through rigorous testing validation.
We are committed to understanding & honouring the privacy implications of our development.
market
We will seek and achieve approvals by the ministry of justice or other approval bonds.
We will maintain an external advisory board of trusted industry experts.
culture
We hold each other accountable to our promises.
We will clearly communicate our goal, mission, vision & values.
We will own our mistakes & seek to find answers to problems.
product
We will seek & achieve scientific validation.
We will maintain accurate calibration.
market
We are and will partner with leading academic institutions & industry experts with scientific authority.
We will maintain our laboratories to ethical standards.
culture
We will strive to hire the brightest and best in our field.
We will act with honesty, integrity & make our decision based on data.
product
We will advance our product line into different markets and maintain a regular cadence of software updates to stay current.
We will put an emphasis on ease of use and require minimal training.
We will incorporate the most progressive tech into our solution to provide maximum accuracy and usability.
market
We will be thought leaders and on the leading edge of change.
We will be transparent with our roadmap to show customer we are advancing.
We will set aggressive goals for growth and hold ourselves accountable.
culture
We will celebrate inclusion and hire accordingly.
We will continue to invest in our team members’ learning.
We will honour work/life balance.
product
Our product is user friendly in the way it operates and looks.
market
We are responsive and honour customer service experience.
We will have clearly documented customer on boarding process and we will follow it.
We will commit to 24/7 customer support.
culture
We will be respectfully direct.
We will be open to listening.
We will invest in social connection.