CORE VALUES

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TRUSTED
product
  • We uphold safety standard certifications in the jurisdictions which we operate.

  • products work as promised as demonstrated through rigorous testing validation.

  • We are committed to understanding & honouring the privacy implications of our development.

market
  • We will seek and achieve approvals by the ministry of justice or other approval bonds.

  • We will maintain an external advisory board of trusted industry experts.

culture
  • We hold each other accountable to our promises.

  • We will clearly communicate our goal, mission, vision & values.

  • We will own our mistakes & seek to find answers to problems.

SCIENTIFIC
product
  • We will seek & achieve scientific validation.

  • We will maintain accurate calibration.

market
  • We are and will partner with leading academic institutions & industry experts with scientific authority.

  • We will maintain our laboratories to ethical standards. 

culture
  • We will strive to hire the brightest and best in our field.

  • We will act with honesty, integrity & make our decision based on data.

PROGRESSIVE
product
  • We will advance our product line into different markets and maintain a regular cadence of software updates to stay current.

  • We will put an emphasis on ease of use and require minimal training.

  • We will incorporate the most progressive tech into our solution to provide maximum accuracy and usability.

market
  • We will be thought leaders and on the leading edge of change.

  • We will be transparent with our roadmap to show customer we are advancing.

  • We will set aggressive goals for growth and hold ourselves accountable.

culture
  • We will celebrate inclusion and hire accordingly.

  • We will continue to invest in our team members’ learning.

  • We will honour work/life balance.

APPROACHABLE
product
  • Our product is user friendly in the way it operates and looks.

market
  • We are responsive and honour customer service experience.

  • We will have clearly documented customer on boarding process and we will follow it.

  • We will commit to 24/7 customer support.

culture
  • We will be respectfully direct.

  • We will be open to listening.

  • We will invest in social connection.

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